Who Qualifies as First-Generation Students?
First-generation students are individuals whose parents or guardians did not attain a college degree. Often hailing from marginalized communities, these students face limited access to higher education options due to their parents’ educational background.
Challenges Faced by First-Generation Students
Being a first-generation student presents an excellent opportunity for personal and familial advancement. While obtaining a college degree significantly influences an individual’s future, various challenges complicate the journey for these students. The lack of awareness regarding resources such as FAFSA, OSAC (for Oregon residents), The Common App, fee waivers, and financial aid options can make the pursuit of higher education seem nearly insurmountable. Despite the support students receive from their families, it may prove insufficient when navigating the complexities of higher education. Access to reliable information on these topics is crucial for fostering equal opportunities in higher education for all deserving individuals.
Supporting First-Generation Students: PR Professional’s Role
Here are a few ways public relations professionals can support first-generation students:
Social Media
Understanding the role of social media in the lives of high school and college-aged students is crucial when targeting first-generation students and their parents. With constant technological evolution and the impact of COVID-19 on communication, engaging and comprehensible social media platforms play a significant role in shaping positive perceptions of college for first-generation students. Utilizing platforms like TikTok, Instagram, Twitter, and Facebook facilitates effective communication and engagement. Facebook, in particular, serves as a platform to involve parents in discussions and share important information.
Resources
A major hurdle for first-generation students is the scarcity of substantial resources. While this challenge affects students across the board, it is particularly pronounced for first-generation individuals. Essential needs like permanent housing, transportation, food, technology, and tuition may seem unattainable. Identifying and providing resources for this population is invaluable. Sharing information about local food banks, housing subsidy programs, and financial aid opportunities can significantly impact these students’ growth and pursuit of their dreams.
Mental Health
Navigating the complexities of high school or college while contending with stressors at home can be exceptionally challenging for students. Providing accurate information, resources, and connections to individuals who can aid in understanding higher education materials can alleviate constant stress. Supporting students emotionally and helping them address familial concerns enhances their ability to focus on academic success. Personal experiences underscore the importance of additional support in navigating familial and emotional challenges to reach college.