When examining the disparities in achievements between large companies before and after incorporating diversity and inclusion strategies, there is often a shift in target audiences, extending the reach beyond a specific population.
In the realm of creating a Diversity, Equity, and Inclusion (DEI) brand, the artist Lizzo has made a significant impact with her new brand, Yitty, challenging conventional norms of shapewear by ensuring inclusivity for all shapes and sizes. The Forbes article titled “Lizzo Launches Yitty, Her Own Shapewear Brand, With Fabletics” delves into the efforts to make this brand universally cohesive and accessible to bodies of all types.
The essence of constructing a successful brand lies in catering to individuals who can benefit from or be influenced by the presented media. From an external perspective, Lizzo effectively communicates with her fan base, utilizing social media authentically to showcase her identity as an individual and a professional, revealing the daily connections.
The alignment of Lizzo’s goals and aspirations as a songwriter, singer, and businesswoman with her values becomes apparent when referencing the Forbes article “The Importance of Diversity and Inclusion For Today’s Companies,” where Tynes explores diversity and inclusion on a systematic level.
Tynes breaks down the topic into four distinct categories:
- Utilizing Diversity and Inclusion
- Maximizing Opportunities with Diversity
- Creating an Inclusive Atmosphere
- Monitoring Diversity and Inclusion Efforts
In the development of a brand or business, these four aspects are crucial considerations. Lizzo’s approach to the Yitty brand exemplifies this strategic thinking, acknowledging the role that shapewear plays in the lives of diverse individuals.
- Unlike other shapewear brands, Yitty stands out for its inclusivity, resonating with a diverse audience connected to Lizzo and her values.
- Prioritizing size inclusivity enhances the brand’s opportunities.
- Lizzo ensures an inclusive environment through the brand’s website and social media.
- The evident success of Yitty reflects the positive impact of incorporating diversity and inclusion in the business strategy.
When strategically planning professional or individual brands based on values, emphasizing and catering to the needs of diverse populations can draw more attention to the brand and foster a deeper connection with a broader audience.
Photo by Pixabay on Pexels.com